I head up the analytics department at Jacbobson Rost, a marketing Agency based out of Milwaukee, Wisconsin.
Previously, I’ve held several analytics roles both on the client and agency side. My experience is primarily in the digital analytics space, which spans many facets including technology, media, and web platforms. My passion lies in helping to build and execute successful data strategies for clients and teams.
Outside of the day job I spend time working on side projects, staying involved in local startup and content creator communities, watching boxing, and trolling around the world.
Get In Touch
- Email: steven [at] syphon5.com
Agency - Jacobson Rost (Senior Analyst) - Leading data strategy, technology, and analytics at the agency on behalf of our clients as an extension of their teams. Work experience spans a wide gamut of strategtic planning, technology integrations, and analytic projects. - Clients: Kalahari Resorts, BOSS Plows, Bardstown Bourbon, Iron Joc, Metrie, Port Washington State Bank, Clarios, OPTIMA Batteries
Client - Kohl’s (Digital Analyst) - Developed digital marketing measurement efforts in partnership with digital marketing execution teams and executive stakeholders. In an increasingly digital and omnichannel realm, I had to help uncover what was having true incremental impact on sales lift.
Business - GlowMKE (Founder) - Higlighting the cultural icons of Milwaukee in glowing neon. We’re working with local designers to craft local symbols into neon lights for home and businesses. Partnering with local non-profits, certain products will contribute a percentage of profit. - Website: www.glowmke.com
Content - Sawādou (Baker) - Creating baked goods with an emphasis on natural sourdough. This hobby turned into sharing my created goods with the online sourdough community, friends, co-workers, and family. Specialities: Bagels, Pizza Dough, and Biscuits - Website: www.sawadou.com | Instagram: @sawadou.yo
Business - UBrew (Co-Founder) - Helped launch and operate a homebrewing experience startup, which was born out a Startup Weekend event. Our team of seven crafted an MVP and took honorary mention at the event. Three of us continued the prospect of this by building a brand called UBrew and hosting homebrewing workshops at a local farm-to-table restaurant’s test kitchen. We successfully hosted multiple events with the goal of further learning whether this concept could be turned into a profitable business. - My focus as co-founder revolved around building the brand creatively, marketing strategy, and hands-on assistance during workshops. - Twitter: @ubrewmke - Press Coverage: OnMilwaukee, Shepard Express, Journal Sentinel